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		<title>Digital50.com Extreme Sports News RSS Feed</title>
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		<description>Recent news from Digital50.com.</description>
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		<webMaster>gcpick@american-digital.net</webMaster>
		<copyright>American Digital Networks, All Rights Reserved 2009</copyright>
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			<title>Procter &amp; Gamble Announces Partnerships with U.S. Olympic Athletes</title>
			<link>http://digital50.com/news/186609</link>
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			<description>&lt;p&gt;CINCINNATI-(Business Wire)-September 29, 2009 - Procter &amp;amp; Gamble (NYSE: PG) announced today a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver. This announcement comes shortly after P&amp;amp;G and the United States Olympic...</description>
			<pubDate>Tue, 29 Sep 2009 19:00:00 0500</pubDate>
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			<title>Verizon Wireless Becomes a Presenting Sponsor of PRCA Xtreme Bulls at Oklahoma State Fair®</title>
			<link>http://digital50.com/news/184333</link>
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			<description>&lt;p&gt;OKLAHOMA CITY, Okla.-(Business Wire)-September 24, 2009 - Verizon Wireless, the leading wireless company with the nation’s largest and most reliable wireless network, is a proud sponsor of the Professional Rodeo Cowboys Association (PRCA) Xtreme Bulls Tour at the Oklahoma State...</description>
			<pubDate>Thu, 24 Sep 2009 12:45:00 0500</pubDate>
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			<title>Hanesbrands Inc. and Its Champion and Duofold Apparel Brands Launch Mount Everest Expedition to Test Innovative Apparel and Inspire Others to Achieve Their Own Everest</title>
			<link>http://digital50.com/news/183357</link>
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			<description>&lt;p&gt;WINSTON-SALEM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc. announced today that its &lt;i&gt;Champion&lt;/i&gt; and &lt;i&gt;Duofold&lt;/i&gt; apparel brands are going to the top of the world, leading a Mount Everest expedition to drive brand awareness and showcase the company’s research and development...</description>
			<pubDate>Wed, 23 Sep 2009 10:10:00 0500</pubDate>
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			<title>Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer</title>
			<link>http://digital50.com/news/183399</link>
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			<description>&lt;p&gt;RALEIGH-DURHAM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc.: &lt;/p&gt; &lt;table cellspacing=&quot;0&quot; class=&quot;bwtablebottommargin&quot; id=&quot;t6056694_1&quot;&gt; &lt;tr&gt; &lt;td class=&quot;bwcellpaddingleft0 bwwhitespacenowrap bwcellpaddingright0 bwverticalaligntop bwtextalignleft bwsinglebottomborder...</description>
			<pubDate>Wed, 23 Sep 2009 10:00:00 0500</pubDate>
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			<title>Jump for the Cause and Perris Valley Skydiving Center Host Wounded Warriors</title>
			<link>http://digital50.com/news/182130</link>
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			<description>&lt;p&gt;LOS ANGELES-(Business Wire)-September 21, 2009 - Jump for the Cause (&lt;a rel=&quot;nofollow&quot; href=&quot;http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.jumpforthecause.com&amp;amp;esheet=6054226&amp;amp;lan=en_US&amp;amp;anchor=www.jumpforthecause.com&amp;amp;index=1&quot;&gt;www.jumpforthecause.com&lt;/a...</description>
			<pubDate>Mon, 21 Sep 2009 16:00:00 0500</pubDate>
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			<title>Orange 21 Inc. Receives Letter From Nasdaq Regarding Failure to Meet Minimum Bid Price</title>
			<link>http://digital50.com/news/180743</link>
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			<description>&lt;p&gt;CARLSBAD, Calif.-(Business Wire)-September 17, 2009 - Orange 21 Inc. (NASDAQ:ORNG), a leading designer, producer and distributor of sunglasses, snow and motocross goggles, and branded apparel and accessories for the action sports, motorsports, snowsports and youth lifestyle markets, announced...</description>
			<pubDate>Thu, 17 Sep 2009 17:00:00 0500</pubDate>
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			<title>Auburn Century Announces Cyclists Set to Tackle America’s Toughest Time Trial</title>
			<link>http://digital50.com/news/176792</link>
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			<description>&lt;p&gt;AUBURN, Calif.-(Business Wire)-September 10, 2009 - This weekend some of America’s best road riders will tackle the toughest time trial in America at the 6th Annual Wildest Ride in the West. The Iowa Hill Time Trial is just short of two miles in length and features 20% grades. Just one aspect...</description>
			<pubDate>Thu, 10 Sep 2009 12:00:00 0500</pubDate>
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			<title>MMA Star Todd Duffee Leads Born Stronger™ Fight Team  with the Fastest Knockout in UFC History</title>
			<link>http://digital50.com/news/174072</link>
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			<description>&lt;p&gt;IRVINE, Calif.-(Business Wire)-September 4, 2009 - &lt;span&gt;MMA (Mixed Martial Arts) fighter &lt;/span&gt;&lt;a rel=&quot;nofollow...</description>
			<pubDate>Fri, 04 Sep 2009 12:00:00 0500</pubDate>
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			<title>New England’s Most Thrilling Zip Line Tour is Now Open</title>
			<link>http://digital50.com/news/173661</link>
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			<description>&lt;p&gt;CHARLEMONT, Mass.-(Business Wire)-September 3, 2009 - &lt;a rel=&quot;nofollow&quot; href=&quot;http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.berkshireeast.com%2Fhome&amp;amp;esheet=6042164&amp;amp;lan=en_US&amp;amp;anchor=Berkshire+East+Canopy+Tours&amp;amp;index=1&quot;&gt;Berkshire East Canopy Tours&lt;/a...</description>
			<pubDate>Thu, 03 Sep 2009 16:09:00 0500</pubDate>
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			<title>Westmill Distribution and High Sky, the Long Time Distributor of DADA Apparel and Footwear in Asia, Reach Worldwide Footwear and Apparel Licensing Deal Excluding North America</title>
			<link>http://digital50.com/news/170770</link>
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			<description>&lt;p&gt;TAIPEI, Taiwan-(Business Wire)-August 28, 2009 - Westmill distribution announces they have reached a worldwide license agreement to produce and distribute DADA Footwear and DADA apparel excluding North America. Westmill has been a marketer and distributor of USA brands to Asia for over 14...</description>
			<pubDate>Fri, 28 Aug 2009 16:01:00 0500</pubDate>
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			<title>Squash Exhibition Match: South Africa's #1 ranked Steve Coppinger To Battle USA's #2 ranked Gilly Lane</title>
			<link>http://digital50.com/news/170368</link>
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			<description>&lt;p&gt;-(Business Wire)-August 27, 2009 - Life Time Fitness, Inc. (NYSE:LTM): &lt;/p&gt; &lt;table cellspacing=&quot;0&quot; class=&quot;bwtablebottommargin&quot; id=&quot;t6037878_1&quot;&gt; &lt;tr&gt; &lt;td class=&quot;bwcellpaddingleft0 bwverticalaligntop bwtextalignleft&quot; id=&quot;t6037878_1_0_21000&quot;&gt; &lt;p class=&quot;bwcellparagraphmargin&quot;&gt; &lt;b&gt;WHAT:&lt;/b&gt; &lt;/p&gt; &lt;/td...</description>
			<pubDate>Thu, 27 Aug 2009 16:09:00 0500</pubDate>
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			<title>It’s NERF or Nothin’! Hasbro’s Iconic NERF Brand Celebrates Its 40th Anniversary</title>
			<link>http://digital50.com/news/75138</link>
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			<description>&lt;p&gt;PAWTUCKET, R.I.-(Business Wire)-February 13, 2009 - Whether it’s partnering with some of the most notable athletes of the day or bringing a no-holds barred blaster experience to the video game environment, Hasbro, Inc.’s (NYSE: HAS) NERF brand continues to redefine both the sports and toy...</description>
			<pubDate>Fri, 13 Feb 2009 19:32:00 0500</pubDate>
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			<title>365 Days and Counting: 24 Hour Fitness Looks Ahead to Vancouver 2010 Olympic Winter Games</title>
			<link>http://digital50.com/news/74162</link>
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			<description>&lt;p&gt;SAN RAMON, Calif.-(Business Wire)-February 12, 2009 - With one year to go until the Opening Ceremony of the Vancouver 2010 Olympic Winter Games, 24 Hour Fitness, the largest privately-owned U.S. fitness chain and a health club industry pioneer, has begun plans to support Team USA’s efforts to...</description>
			<pubDate>Thu, 12 Feb 2009 14:01:00 0500</pubDate>
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			<title>ExxonMobil Pledges $1.25 Million to Iditarod</title>
			<link>http://digital50.com/news/73522</link>
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			<description>&lt;p&gt;WASILLA, Alaska-(Business Wire)-February 11, 2009 - The Iditarod Trail Committee today announced that ExxonMobil is expanding its support with a $1.25 million, multi-year contribution to sponsor the Iditarod and its Education Program. &lt;/p&gt; 
							&lt;p&gt; Stan Hooley, executive director of the...</description>
			<pubDate>Wed, 11 Feb 2009 16:15:00 0500</pubDate>
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			<title>AbsolutelyNew Licenses Long Woody™ Skateboard</title>
			<link>http://digital50.com/news/73650</link>
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			<description>&lt;p&gt;SAN FRANCISCO-(Business Wire)-February 11, 2009 - &lt;a rel=&quot;nofollow&quot; href=&quot;http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.AbsolutelyNew.com&amp;amp;esheet=5892863&amp;amp;lan=en_US&amp;amp;anchor=AbsolutelyNew&amp;amp;index=1&quot;&gt;AbsolutelyNew&lt;/a&gt;, Inc., the consumer goods company that...</description>
			<pubDate>Wed, 11 Feb 2009 15:25:00 0500</pubDate>
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			<title>Iron Dog Racers Safer with Iridium-Enabled Tracking Technology</title>
			<link>http://digital50.com/news/71074</link>
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			<description>&lt;p&gt;CHANDLER, Ariz.-(Business Wire)-February 6, 2009 - Competitors in the grueling Tesoro Iron Dog snowmobile race will be in sight at all times during their 1,971 mile competition across the Alaskan wilderness, thanks to an Iridium®-enabled tracking system supplied by World Communication Center...</description>
			<pubDate>Fri, 06 Feb 2009 13:05:00 0500</pubDate>
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			<title>ProElite Closes Deal with Strikeforce; Retires Showtime Debt</title>
			<link>http://digital50.com/news/70930</link>
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			<description>&lt;p&gt;LOS ANGELES-(Business Wire)-February 6, 2009 - ProElite, Inc. (OTB:PELE.PK) said today that it has sold a portion of its EliteXC assets to Strikeforce&lt;sup&gt;®&lt;/sup&gt;, its co-promoter for some of the biggest and most widely watched televised mixed martial arts (MMA) events on CBS and...</description>
			<pubDate>Fri, 06 Feb 2009 00:41:00 0500</pubDate>
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			<title>Palm Beach International Raceway (PBIR) Showcases Complete Transformation</title>
			<link>http://digital50.com/news/70653</link>
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			<description>&lt;p&gt;JUPITER, Fla.-(Business Wire)-February 5, 2009 - The new owners of the former Moroso Motosports Park, now Palm Beach International Raceway (PBIR), have a blueprint for creating one of the world’s most innovative racing and entertainment venues. &lt;/p&gt; 
							&lt;p&gt; PBIR is now owned and operated by...</description>
			<pubDate>Thu, 05 Feb 2009 20:09:00 0500</pubDate>
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			<title>Latham Marine Develops New Hydraulic Lift System</title>
			<link>http://digital50.com/news/69215</link>
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			<description>&lt;p&gt;FORT LAUDERDALE, Fla.-(Business Wire)-February 4, 2009 - Latham Marine, a company that built its reputation with its hydraulic steering system and top-quality parts for the performance boat segment, is further expanding its line with a new hydraulic lift system. The lift will debut at the Miami...</description>
			<pubDate>Wed, 04 Feb 2009 01:26:00 0500</pubDate>
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			<title>Research and Markets: Adventure Sport Physiology: A Thematic Approach is an Invaluable Guide for Undergraduate Students</title>
			<link>http://digital50.com/news/68210</link>
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			<description>&lt;p&gt;DUBLIN, Ireland-(Business Wire)-February 3, 2009 - &lt;b&gt;Research and Markets&lt;/b&gt; (&lt;a rel=&quot;nofollow...</description>
			<pubDate>Tue, 03 Feb 2009 13:57:00 0500</pubDate>
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			<title>Piranha Water Sponsored MMA Fighter Dan ‘The Outlaw’ Hardy UFC 95 Bout Less Than A Month Away</title>
			<link>http://digital50.com/news/67113</link>
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			<description>&lt;p&gt;LAS VEGAS, Nev.-(Business Wire)-January 30, 2009 - Bebida Beverage Company (Pink Sheets:BBDA) announced today that the Company’s Piranha Water sponsored MMA Fighter Dan ‘The Outlaw’ Hardy has a scheduled bout that is less than a month away at UFC 95. &lt;/p&gt; 
							&lt;p&gt; Dan &quot;The Outlaw...</description>
			<pubDate>Fri, 30 Jan 2009 19:02:00 0500</pubDate>
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			<title>First Annual World Record Summit Attracts Top Action Sports Athletes</title>
			<link>http://digital50.com/news/64321</link>
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			<description>&lt;p&gt;LAS VEGAS-(Business Wire)-January 27, 2009 - This fall the World Record Summit 2009 (&lt;a rel=&quot;nofollow&quot; href=&quot;http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.WRS09.com&amp;amp;esheet=5880857&amp;amp;lan=en_US&amp;amp;anchor=WRS&amp;amp;index=1&quot;&gt;WRS&lt;/a&gt;) kicks off an annual feast for the...</description>
			<pubDate>Tue, 27 Jan 2009 14:00:00 0500</pubDate>
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			<title>ESPN Consumer Products and Mattel Team Up For Authentic X Games-Inspired Toys</title>
			<link>http://digital50.com/news/62362</link>
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			<description>&lt;p&gt;NEW YORK-(Business Wire)-January 22, 2009 - ESPN Consumer Products and Mattel, Inc. announced the launch of X Games-inspired toys – bringing the thrills and excitement of X Games skateboarding, snowboarding, Moto X and BMX competitions right to kids’ fingertips. &lt;/p&gt; 
							&lt;p&gt; Targeted to...</description>
			<pubDate>Thu, 22 Jan 2009 17:05:00 0500</pubDate>
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			<title>ESPN and Quiksilver Resolve Lawsuit</title>
			<link>http://digital50.com/news/54222</link>
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			<description>&lt;p&gt;NEW YORK &amp;amp; HUNTINGTON BEACH, Calif.-(Business Wire)-January 6, 2009 - ESPN, Inc. and Quiksilver, Inc. (NYSE: ZQK) announced today that they have resolved the trademark related lawsuits between the parties. &lt;/p&gt; 
							&lt;p&gt; &quot;We are very pleased to have resolved this dispute and to begin...</description>
			<pubDate>Tue, 06 Jan 2009 21:00:00 0500</pubDate>
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			<title>Cover Girl Vida Guerra Back for Second Season of SPEED™ Prime Time Original Livin’ the Low Life</title>
			<link>http://digital50.com/news/53847</link>
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			<description>&lt;p&gt;CHARLOTTE, N.C.-(Business Wire)-January 6, 2009 - SPEED opens its 2009 season for prime time originals Jan. 20 with the return of &lt;i&gt;Super Bikes!&lt;/i&gt; (8 p.m. ET) hosted by Hollywood stunt rider Jason Britton and &lt;i&gt;Livin’ the Low Life&lt;/i&gt; (9 p.m. ET) hosted by Cuban-born cover girl Vida Guerra...</description>
			<pubDate>Tue, 06 Jan 2009 16:06:00 0500</pubDate>
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			<title>Dubai Victory Team Boats Fly with SolidWorks</title>
			<link>http://digital50.com/news/52945</link>
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			<description>&lt;p&gt;CONCORD, Mass.-(Business Wire)-January 5, 2009 - Dubai Victory Team is using &lt;a rel=&quot;nofollow...</description>
			<pubDate>Mon, 05 Jan 2009 13:00:00 0500</pubDate>
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			<title>Masters Athlete magazine names Olympic medalist Dara Torres, 41, as the Euflexxa Masters Athlete of the Year</title>
			<link>http://digital50.com/news/50473</link>
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			<description>&lt;p&gt;CHICAGO-(Business Wire)-December 18, 2008 - In its December issue, &lt;a rel=&quot;nofollow&quot; href=&quot;http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.masters-athlete.com%2F&amp;amp;esheet=5856642&amp;amp;lan=en_US&amp;amp;anchor=Masters+Athlete+magazine&amp;amp;index=1&quot;&gt;&lt;i&gt;Masters Athlete&lt;/i...</description>
			<pubDate>Thu, 18 Dec 2008 13:14:00 0500</pubDate>
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