Digital50.com Category: Advertising

TargetSpot Announces comScore Arbitron Online Radio Ratings Agreement and Tools for Large Advertisers and Agencies

Wed, 14 May 2008 15:32:00 0500

NEW YORK, May 14 PRNewswire — For large advertisers and agencies, the internet revolution has unleashed a host of opportunities, but they are fueled by one overriding desire — the ability to get better, more accurate information in order to...

Severe Consumer Anxiety Doubles in Less Than Four Months

Wed, 14 May 2008 15:32:00 0500

CHAPEL HILL, N.C., May 14 PRNewswire — Everyone is talking about the sluggish economy, housing slump, credit crisis, weak labor market and flagging consumer confidence, but new Yankelovich research shows just how quickly consumers' anxieties have...

The Philadelphia Region's $2 Million Tourism Campaign Woos Summer Travelers With History, Fun and Affordable Getaways

Wed, 14 May 2008 14:12:00 0500

PHILADELPHIA, May 14 PRNewswire — The Greater Philadelphia Tourism Marketing Corporation (GPTMC) announced a $2 million summer marketing campaign to promote Philadelphia and The Countryside(R) to travelers...

Adspace Mall Network Expands to Tennessee

Wed, 14 May 2008 13:37:00 0500

NASHVILLE, Tenn., May 14 PRNewswire — The Rivergate Mall, CoolSprings Galleria, and the Hickory Hollow Mall in Nashville have joined the Adspace Mall Network, the largest in-mall digital advertising network in the...

Mega Media Group's Pulse 87 Has Secured Advertisement Orders From Pepsi's Sobe Beverages Brand and Paragon Honda, Launches New Programming

Wed, 14 May 2008 13:05:00 0500

NEW YORK, May 14 PRNewswire-FirstCall — Pulse 87 FM, a subsidiary of Mega Media Group, Inc., (OTC BUlletin Board: MMDA.OB) (www.megamediagroup.com), New York's new...

Everything Channel's 2008 RetailVision Europe Event Begins

Wed, 14 May 2008 12:58:00 0500

FRAMINGHAM, Mass., May 14 PRNewswire-FirstCall — Everything Channel (formerly CMP Channel), the global leader in technology sales, today announced the beginning of the 2008 RetailVision Europe, the only Pan-European Event where new PC and...

New Orleans Artists Rebuild Livelihoods With eBay Charity Auction on May 23

Wed, 14 May 2008 11:59:00 0500

CHICAGO, May 14 PRNewswire — Nearly three years have passed since Hurricane Katrina devastated most of the north-central Gulf Coast but the damage is still evident for many artists in New Orleans that lost not only their...

powerfeedback.com and Successful Strategies Company Combine Resources

Wed, 14 May 2008 11:32:00 0500

EASTON, Pa., May 14 PRNewswire — powerfeedback.com, a nationally recognized market research firm headquartered in Easton, Pa., has announced an agreement to combine with management consulting firm Successful Strategies Company...

Adconion Media Group Grows North American Sales Team, Adds New Office in Continued Expansion

Wed, 14 May 2008 11:10:00 0500

SANTA MONICA, Calif., May 14 PRNewswire — Adconion Media Group, the only independent global advertising network, today announced a series of hires by its North American sales team and the opening of a new office in Chicago as...

Knotice Delivers Choice and Flexibility for Today's Interactive Marketer

Wed, 14 May 2008 10:46:00 0500

AKRON, Ohio, May 14 PRNewswire — Knotice Ltd., a provider of software and services for marketing to today's digital consumers, today announced the availability of three new product lines for its patent-pending Concentri(TM) software platform. The...

Hillvertising: A New Era in Advertising

Wed, 14 May 2008 10:35:00 0500

GRAZ, Austria, May 14 PRNewswire — Thomas Kager, an Austrian entrepreneur, has recently developed the idea of "Hillvertising". A marriage of the two words 'hill' and 'advertising', Hillvertising is a new and innovative way of...

UK Court Validates Amway Reforms

Wed, 14 May 2008 10:23:00 0500

LONDON, May 14 PRNewswire — A British court has dismissed all government claims against Amway (UK) Ltd., ending a lengthy dispute with a solid validation of the company's reformed business model.

The ruling by Mr. Justice...

Well Established Outdoor Apparel Brand Gramicci Teams Up With Amazon.com Sports & Outdoors Store

Wed, 14 May 2008 10:00:00 0500

AGOURA HILLS, Calif., May 14 PRNewswire-FirstCall — Furthering its efforts to service and reach loyal Gramicci consumers and build new "zealots" for its unique outdoor clothing, Gramicci today announced the availability of the spring 2008...

Dreier LLP Launches Sports Marketing and Consulting Firm

Wed, 14 May 2008 09:37:00 0500

BEVERLY HILLS, Calif., May 14 PRNewswire — Dreier LLP announced today that it has formed an affiliated sports marketing and consulting firm, Dreier Sports Opportunities Group LLC (Dreier Sports Opportunities), to complement its sports law practice...

KIT digital Announces First Quarter Financial Results

Wed, 14 May 2008 08:30:00 0500

DUBAI, United Arab Emirates, May 14 PRNewswire-FirstCall — ROO Group, Inc. d/b/a KIT digital (OTC Bulletin Board: RGRP), a global provider of IPTV enablement technology and video-centric interactive marketing solutions, announced today financial...

New Creative Ads for Altered Elements from Fletcher Martin

Wed, 14 May 2008 09:00:00 0500

ATLANTA, May 14 PRNewswire — Fletcher Martin (http://www.fletchermartin.com), the integrated marketing communications agency, developed highly stylized, artistic print...

Centale, Inc. Files to Change Name to NexxNow, Inc.

Wed, 14 May 2008 08:30:00 0500

BUFFALO, N.Y., May 14 PRNewswire-FirstCall — NexxNow, Inc. (OTC Bulletin Board: CTAL), a sports media and marketing company announced today that the new NexxNow Board of Directors convened to discuss the future prospects of the company and the best...

Video: Lumina Foundation for Education, American Council on Education and Ad Council Challenge Students to Take on the Tough Classes

Wed, 14 May 2008 08:07:00 0500

NEW YORK, May 14 PRNewswire — The Advertising Council, Lumina Foundation for Education and the American Council on Education (ACE) are teaming up once again for the second year of the KnowHow2GO college access campaign. The new series of public...

Clickbooth Announces Advancement in Email Suppression List Management

Wed, 14 May 2008 08:05:00 0500

SARASOTA, Fla., May 14 PRNewswire — Clickbooth today announced the implementation of a new enhanced feature that bridges and integrates DirectTrack and Unsubcentral. Clickbooth, the core subsidiary of IntegraClick, Inc., is the first DirectTrack...

EMBARQ and Synacor Introduce Full-featured Bundle of Business Services

Wed, 14 May 2008 08:00:00 0500

BUFFALO, N.Y., May 14 PRNewswire — Synacor announced today that EMBARQ has launched a full-featured bundle of services for small businesses with EMBARQ(TM) Business-Class High-Speed Internet. These business services bring together products from...

The Nielsen Company Reports First Quarter 2008 Results

Wed, 14 May 2008 07:00:00 0500

NEW YORK and HAARLEM, Netherlands, May 14 PRNewswire — The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the quarter ended March 31...

NetLine's RevResponse.com Redefines Online Publisher Support and Service

Wed, 14 May 2008 06:15:00 0500

LOS GATOS, Calif., May 14 PRNewswire — Following its successful April launch, RevResponse.com, NetLine's new web monetization service, reports thousands of B2B website publishers have applied as partners, and many are praising the service for its...

Entrepreneur Media Inc. Reaches Across the Entrepreneurial Spectrum

Wed, 14 May 2008 06:00:00 0500

IRVINE, Calif., May 14 PRNewswire — Entrepreneur Media remains the number one authority for the small and midsize business community with phenomenal growth, new achievements across all...

XA Subsidiary Produces Decor for the CW Upfront Event May 13, 2008

Wed, 14 May 2008 06:00:00 0500

CHICAGO, May 14 PRNewswire-FirstCall — XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports its subsidiary, Alice's Garden, has been selected by The CW to produce the decor for The...

McKinstry Company Appoints remerinc as Agency of Record

Wed, 14 May 2008 06:00:00 0500

SEATTLE, May 14 PRNewswire — McKinstry Company, the region's leading construction and facility services company, has appointed remerinc Creative Marketing to handle their brand positioning and marketing communications. The appointment, effective...

DDB London Creates First Market Specific Work for Bud Light, Republic of Ireland

Wed, 14 May 2008 05:39:00 0500

LONDON, May 14 PRNewswire — DDB London has created 2 new TV spots to support Bud Light specifically in the Republic of Ireland (ROI). It's the first time the world's biggest selling lager has used work developed specifically...

Advertisers Learn to Speak Tr3s at MTV Tr3s Upfront

Tue, 13 May 2008 19:00:00 0500

NEW YORK, May 13 PRNewswire — Fueled by the unstoppable growth of Hispanics 12-34, the insights of a panel of Latino youth trendsetters and the youth expertise of the MTV brand, MTV Tr3s announced today that it has doubled its distribution in the...

Trammell Crow Residential Announces its First-Ever Real Estate Auction for The Quarter Condominium Residences at Westgate City Center in Glendale, Ariz.

Tue, 13 May 2008 18:22:00 0500

GLENDALE, Ariz., May 13 PRNewswire — Accelerated Marketing Partners will conduct Trammell Crow Residential's first-ever real estate auction for The Quarter, a new luxury development that is the anchor residential component of Westgate City Center...

In Print, Online and in Life, 6 Connects Ultra-Affluent Americans to Extraordinary Experiences

Tue, 13 May 2008 16:41:00 0500

PHOENIX, May 13 PRNewswire — McMurry Inc. today unveiled a revolutionary new media experience called 6 that connects luxury brands with ultra-affluent Americans. Set to launch in fall 2008, 6 offers advertisers the ability to connect with a...

First Lady Anita Perry to Unveil TEXAS ON TOUR Mobile Marketing Initiative During Texas Tourism Week - May 10-18

Tue, 13 May 2008 15:32:00 0500

AUSTIN, Texas, May 13 PRNewswire — In recognition of the Texas travel industry's contributions to the state's economy, Governor Rick Perry proclaimed May 10-18, 2008, Texas Tourism Week. Texas...

TrimWater Makes it Fashionable to Care

Tue, 13 May 2008 15:03:00 0500

NEW YORK, May 13 PRNewswire — TrimWater has announced a partnership with Jeffrey Kalinsky, of the Jeffrey high-fashion stores in NY and Atlanta, to support the fundraising efforts of the Jeffrey Fashion Cares...

TrimWater Keeps Boston Beautiful

Tue, 13 May 2008 14:32:00 0500

BOSTON, May 13 PRNewswire — TrimWater will be on hand May 16 to support SYNERGY Events, the premier event planning company in Boston, to present The Glamorous Red 2nd annual live makeover competition. The...

5W Public Relations Expands Corporate Division with RaiseCapital.com, Inc.

Tue, 13 May 2008 14:25:00 0500

NEW YORK, May 13 PRNewswire — 5W Public Relations announced today that the firm has been named agency of record for RaiseCapital.com, Inc., further expanding the agency's successful Corporate division. 5W Public Relations was recently named to...

ISCARS Racing Series Engages Peterson to Develop Sponsorships

Tue, 13 May 2008 14:15:00 0500

CHARLOTTE, N.C., May 13 PRNewswire — The International Sport Compact Auto Racing Series (ISCARS) has engaged business consultant Michael Peterson of Titan Associates to identify sponsorship opportunities in the North...

Media General Completes Sale of WTVQ-TV in Lexington, Ky., to Morris Network, Inc.

Tue, 13 May 2008 14:00:00 0500

RICHMOND, Va. and SAVANNAH, Ga., May 13 PRNewswire-FirstCall — Media General, Inc. (NYSE: MEG) and Morris Network, Inc. announced today the completion of Morris Network's purchase of Media General's ABC television station...

Sustainable Brands '08: Launch Pad for Innovation and Insights

Tue, 13 May 2008 13:56:00 0500

BURLINGAME, Calif., May 13 PRNewswire — Sustainable Brands '08, the only event that addresses how to leverage all aspects of sustainability as a driver of brand value, serves as a news venue as several companies prepare to launch in...

Michelle Hutton Named Chief Executive Australasia at Hill & Knowlton

Tue, 13 May 2008 13:37:00 0500

SYDNEY, Australia, May 13 PRNewswire — Global communications agency Hill & Knowlton has promoted Michelle Hutton to the new position of Chief Executive Australasia, based in Sydney. She was formerly...

Valassis Extends CEO's Contract for Three More Years

Tue, 13 May 2008 13:30:00 0500

LIVONIA, Mich., May 13 PRNewswire-FirstCall — Valassis (NYSE: VCI), one of the nation's leading marketing services companies, is pleased to announce that Alan F. Schultz, Valassis Chairman, President and Chief Executive Officer...

TechWeb's Interop Las Vegas 2008 Confirms Strength of Business Technology Market

Tue, 13 May 2008 13:00:00 0500

SAN FRANCISCO, May 13 PRNewswire — The recent conclusion of TechWeb's Interop Las Vegas 2008, generated great momentum and has propelled the international brand, continuing to drive the growth and...

Leading Digital Agency Greater Than One Names New Leadership

Tue, 13 May 2008 12:44:00 0500

NEW YORK, May 13 PRNewswire — Following one of the company's most successful years, Greater Than One, Inc. (GTO) a leading, independent digital agency is restructuring its senior management, naming Elizabeth Izard Apelles